SEO In 2019 – How Will it Engage Internet Users?

If online marketing was like American football, search engine optimization (SEO) would be a part of the offensive line, probably the quarterback, which is a very important position on the field. The same goes for SEO, which is a highly competitive marketing strategy and it is evolving rapidly. In fact, it is crucial for the online presence of a business to succeed and requires precise steering in the right direction.

Over the years, the algorithms, techniques, and technologies governing it have changed. However, SEO is as important as it has ever been and will probably be even more in 2019. So, if you are a business owner, you must consider hiring an SEO company based in Australia to fulfill your online marketing needs.

*Related: Common Mistakes To Avoid When Hiring SEO Company

SEO in 2019 - Trends

Come next year, it will become imperative for a content marketing and search engine optimization team to actually know how to engage Internet users with SEO in 2019.

Here we have listed some 2019 SEO trends that needs to be following in the coming year to succeed in the online market.

Mobile-Friendly Websites Will Dominate In 2019

From 2019, content marketers may have to prioritize structuring online content for mobile devices, considering that 50% of internet users use their mobile devices to perform online searches. Your website’s page design will also have to mobile-friendly, i.e. responsive, so that it displayed appropriate and is properly accessible.

Internet users enjoy sharing content that is good, as long as it is easy to do so. An innovative web design company can help you effectively replace any text-based sharing buttons with more eye-catching social icons.

From 2019, all of your website’s content will have to be accessible through mobile devices because Google is switching to a mobile-friendly index. So, depending on keywords used, only mobile-friendly versions of websites will show up in search results. If you are planning to or are already offering all your content to mobile users, you will not have to worry about maintaining your reach.

Websites Will Have To Load A Lot Quicker In 2018

People who browse the internet on their mobile devices can be particularly impatient, so a page that loads sluggishly may easily annoy and vex them. While page loading speed has always been an integral part of search engine optimization, it will gain far more importance in SEO in 2019. Reducing the size of images and switching to Google’s Accelerated Mobile Pages (AMPs) solution are some worthwhile tactics that can enable your web pages to load a lot quicker.

AMP is actually a mobile page-speed solution. AMP pages tend to seemingly load in nanoseconds, simply because heavier components like excessive JavaScript, which cause pages to lag, are eliminated from them. Google is even offering specific features to websites with AMP pages, such as better visibility in results and a presence the top stories.

Internet Users Will Be Speaking To Search In 2019

According to 2019 SEO trends, unlike typed keywords, internet users tend to use complete sentences when speaking into their mobile devices to search for something. Voice searches will be far more prevalent factor of SEO in 2019 and content will have to be structured accordingly. This means that the titles of your content will now have to be questions that an Internet user is likely to ask. Only then will Google feature your content as an answer to a relevant voice search.

Actually using voice search can help marketers get an idea of the verbatim and words that Internet users are likely to use, enabling them to effectively structure the titles of web content. Not only that, the overall content under those titles will have to be relevant to and satisfy the question that has been asked.

Google Will Keep An Eye On Social Media In 2019

As a search engine giant, Google’s ultimate goal is to provide the most relevant content to its users. Therefore, the discussion of web content on social media platforms will also have an influence on search engine optimization because Google will apparently be monitoring it. Therefore, emphasize on creating buzz around your content on social media websites and share as much of it on your business profiles as possible.

Conclusion

The fact that search engine optimization continues to become more and more challenging is an understatement. It constantly evolving and companies that wish to maintain an optimal online presence and reach will have to evolve with 2019 SEO trends. There is no other choice and it is for the better. 2018 is nearly over, so make sure that the company you end up working with will be prepared to address all of the above factors of SEO in 2019.