3 Common Web Design Mistakes And How To Avoid Them!

Building a website for your business is a fairly easy task, but the real challenge lies in making it user-friendly for customers.

No amount of SEO, quality content, or marketing will ever make up for a poorly-designed webpage that’s missing out on all the basics, and it’s surprising to learn how many entrepreneurs in Australia don’t realize this simple fact.

Luckily for you, most of the common web design mistakes new entrepreneurs make while designing their sites are easily avoidable; all it takes is a keen eye and bit of focus.

Common Web Design Mistakes

With that in mind, here are 3 of most common errors business owners make in their web designs, and tips on how you can avoid them.

1.     Slow Loading Speeds

According to the experts at web design company in Australia, slow loading speeds are the biggest reason why new businesses experience high bounce rates on their webpages.

The average modern-day user doesn’t have the patience to wait 10 seconds for a website to load, and justifiably so.

Why would a consumer ever shop from your online store if they can get the same products/services from one of your competitors who offers a much better buying experience?

So, What Can You Do About It?

Always prioritize performance over aesthetics.

A 10mb high-res image might look great on your landing page, but it’s doing more harm than good if loading speeds are suffering.

2.     Too Much Clutter

This seems to be one of the most common web design mistakes, but you’d be surprised to see how many professionally-designed websites are littered with needless content and images on their homepages.

Clutter and inefficiency are considered cardinal sins in the web design industry, which has always worked on the golden rule of less is more.

If customers can’t find what they’re looking for in the first few seconds of visiting your website, they’re more than likely going to decide it’s not worth the effort and leave.

So, What Can You Do About It?

• Keep it simple
• Leave lots of negative spaces
• Stay consistent with grid placement throughout the process
• Divide content into pages and tabs, rather than showing it all in the same space

3.     Lack Of Mobile-Friendliness

Not optimizing the website for mobile screens is easily the biggest mistake entrepreneurs make, and the gravest.

More than 60% of all consumers on the internet are now online from their smartphones, and mobile-friendliness has become one of the most important elements of web design in the past few years.

Consider that; it’s alarming to learn that 28% of webpages based on WordPress still choose to go for a non-optimized theme.

Operate without responsive web design doesn’t just alienate your customers; it also put you at risk of being penalized by Google and other search engines.

So, What Can You Do About It?

Get in touch with professional web design company to avoid such common web design mistakes and ask them to optimize all the pages on your website for mobile-screens.

If you’re working on WordPress, make sure you select a responsive theme and use plugins for mobile optimization.